SONOS RESEARCH PROJECT
I completed this user needs assessment for Sonos with the goal of determining how their mobile app interface affects user experience.
- Question: “In what cases do young adults use the Sonos speaker mobile application and how does the interface affect their experience?”
- Many Sonos users complain about the functionality of this app. Why are there issues?
- I want to learn about use cases, purchase motivations, and how the interface positively or negatively affects user experiences.
- The Sonos mobile app interface is touted as being minimalist, yet highly functional. Does it live up to that reputation?
- From my experience using the Sonos app, I believe the difficulty lies in the ambiguity of the icons, weak wifi connectivity, and time-consuming navigation.
- Although I had my own hypothesis, I did my best to interview and interact with participants in an unbiased, open-minded way.
- Contacted and scheduled two individuals to complete interviews.
- Scripted a project description and a series of overarching questions to guide my research.
- Wrote a complete interview protocol which included: Introduction, Warm-up questions, Core questions, Follow-up questions, and a Conclusion.
- Conducted two hour-long interviews with current Sonos users.
- Inquired about reasons for purchasing this system, general satisfaction, and interface impressions. I also asked about feature favorites and recommendations.
- Complied participant quotes, organized them into categories, and created an affinity wall.
- Wrote a report based on my interviews and experiences.
- My two main findings were: 1) Users experience significant navigational difficulties, and 2) Users desire additional Sonos features.
- Conduct a heuristic evaluation of the Sonos application.
- Lead usability tests with this app.
- Redesign an interactive prototype based on participant feedback from the affinity wall.